Who We Are

The company built its foundation in tradition and innovation. Over the years Chenab has prided itself on most distinctive features; unrelenting commitment, far-sightedness, enduring personal relationship and above all passion for the business is what spurred the founder of the company to pursue great results, and passion is still the driving force behind the present management team.

Chenab is Member of following Associations:

  • Faisalabad Chamber of Commerce & Industry.
  • All Pakistan Textile Mills Association.
  • Pakistan Textile Exporters Association.
  • All Pakistan Textile Processing Mills Associaiton.
  • All Pakistan Bedsheets & Upholstery Manufacturers Association.
  • Pakistan Hosiery Manufacturers & Exporters Association.

Founder & Chairman

Mian Muhammad Latif

Mian Muhammad Latif, the Chairman of Chenab Ltd., is also the founder of the company. He has over 50 years variegated but rich experience in trade and industry. He has also held distinguished positions with a host of organizations in the public and private sectors like,

  • Trustee/Founder Chairman, Faisalabad Dry Port Trust.
  • Member, Board of Governors, National Textile University, Faisalabad.
  • Chairman, Board of Management, Punjab Medical College/Allied/DHQ Hospitals, Faisalabad.
  • Member/Former Chairman, Faisalabad Industrial Estates Development and Management Company (FIEDMC).
  • Former Chairman, District Public Safety Commission, Faisalabad.
  • Member, Board of Directors, Faisalabad Electric Supply Company (FESCO).
  • Member/Former Chairman, Pakistan Textile Exporters Association.
  • Former Member, Pakistan Railway Board.
  • Former Member, Federal Export Development Board (Chaired by the Prime Minister of Pakistan).
  • Former Member of Syndicate, GC University Faisalabad.
  • Member, All Pakistan Textile Mills Association.


  • Tamgha-i-Imtiaz-2004.
  • Businessman of the year Gold Medals from  FPCCI for Investment, Industry & Trade (1999, 2000, 2001 and 2002).
  • Five Star Award from Federated Merchandising Group for outstanding performance in the development of Federated Departmental Stores.
  • Best Export Performance Trophy from FPCCI (1996 to 2004).
  • Special Merit Trophy from Federation of Pakistan Chambers of Commerce and Industry, Karachi on export performance (1989 to 1996).
  • XV Star Award, 2004 by South Asia Publications.