To be a competitive and customer focused organization with continuing commitment to excellence and standards.
- To be business house of first choice for customers.
- To be change leader.
- To produce innovative, relevant an cost effective products.
- Setting and maintaining high standards
- To earn profits by achieving optimum level of production by using state of the art technologies.
- To provide ideal working conditions to employees and to take care in their career planning and reward the according to their skill and responsibility.
- To meet social and cultural obligations towards the society being a patriotic and conscientious corporate citizens.