The company built its foundation in tradition and innovation. Over the years Chenab has prided itself on most distinctive features; unrelenting commitment, far-sightedness, enduring personal relationship and above all passion for the business is what spurred the founder of the company to pursue great results, and passion is still the driving force behind the present management team.

Mian Muhammad Latif group chairman laid the foundation in 1974, joined later by his younger brothers Mian Javaid Iqbal and Mian Muhammad Naeem in the venture and the business began to flourish and Chenab products were soon finding their way to the markets world wide . Stretching over vast area at Faisalabad Pakistan, the manufacturing lines and equipment are constantly upgraded to ensure highest performance standards and reliability and the widest range of fabric finishing operations. Brief intro/bio of the founder, Mian Latif, and his entrepreneurial spirit , commitment and integrity which has made Chenab what it is today. (Businessman of the year awards, etc). Integrity as far as commitment to quality and 100% satisfaction of the clients, the guiding spirit for the Group, from the top man right down to a worker.